Network Traffic Analysis as one of the Top Technologies for Security in 2017.

"To improve the detection of suspicious network traffic, security and risk management leaders should Implement behavioural-based network traffic analysis tools to complement signature-based detection solutions."

Include NTA-as-a-feature solutions in their evaluations, if they are available from security information and event, firewall, or other security products. Focus on scalability (can the solution analyze the volume of traffic in the network?).